When it comes to Graphic Design, Asia always have something to offer. With new talents popping up every week, the region is never out of fresh ideas. This year, Printi and Zenprint (the Australian subsidiary of Gogoprint regional printing services in APAC) have been closely monitoring the biggest Asian trends and now are ready to share the best of them with you. If you want to step out of your comfort zone and divert your style, this roundup of the top Graphic Design trends in Asia is definitely for you.
1. Traditional Mediums Mixed with Digital
Watercolor stains coupled with Photoshop fonts, hand-drawn illustrations on corporate landing pages, and doodles instead of perfectly outlined logos; those are our favorites this year. Are you an illustrator trying to conquer the world of digital or a brand in need of new ideas? We recommend trying out this technique with flyers, invitation cards, and other print marketing products.
2. Pastel Colors
When we think of countries like South Korea or Japan, we tend to imagine something affable and delicate. There are no better colors to describe those features than pastels. This year, many Asian brands, especially ones in the beauty industry, are using very pale color palettes for their marketing campaigns. Soft-hued colors became a big success and they are not going anywhere.
3. Torn Paper Effect
Probably you’ve heard about Unfold app or at least seen a couple of people using it in their Instagram stories. After it gained its popularity, everyone across Asia became obsessed with ripped paper effects. Now it is everywhere: company catalogs, greeting cards, and online magazines. With the ongoing buzz around the trend, it is not going to die off any time soon.
Minimalist design never gets old. Simple lines, nude colors, and basic shapes are always in a toolbox of Asian graphic designers. Sometimes you don’t need much to send the right message.
5. Vivid Colors and Vector Illustrations
Simple vector illustrations on mustard yellow, coral red, or Prussian blue background look surprisingly good. Attention-grabbing colors are always a good idea to try out. The best part of it is that you don’t need to think too much on your color palette.
A trend developed by artists with younger audiences, glitches represent the digital age we live in and its imperfections. Just a couple of years ago, designers were refining their art to perfection and now they switched to adding flaws on purpose. Innovative and we love it.
7. Complex Gradients
Gradient mesh, radial ramp, non-regular bending, multi-color… You can’t imagine how many complex gradient trends are out there this year. Tired of mono colors? Then mix a bunch of your favorites to create a vibrant background for your designs.
Have you discovered any new graphic design trends you would like to try out? Maybe some of those techniques will become a perfect addition to your developed style and attract new admirers of your designs. Play around with what you liked the best and find something that will be relatable to your audience. While you are experimenting with your artwork, we will keep an eye on new interesting trends in Graphic Design.
About the Printi + ZenPrint Partnership
Printi is happy to announce a collab with our good friends, Zenprint, an Australian-based printing service that shares the same goals as us: to provide companies of all sizes with high-quality, cost-effective promotional products at affordable prices.
We hope this collab will help creative professionals to deepen their understanding of the industry and learn something new from the American perspective. To make your print marketing more effective, Printi and Zenprint are going to publish a series of blog posts, interviews, and success stories to help you stay at the top of your game. In the meantime, feel free to browse through their blog to get fresh content.
Stick around to get more industry tips and news about the Asian market. It is going to be interesting!