The more advanced technology becomes, the more people turn to it to do things they once may have done offline. For example, buying a home or renting an apartment. According to a recent study by the National Association of Realtors (NAR), 44% of home buyers look online for properties for sale. It is becoming increasingly difficult for realtors to stand out and cultivate successful careers. Follow these real estate marketing tips (both offline and on) to bring your career to the next level with an optimal marketing strategy.
1. Get social.
If you haven’t taken your networking to the big social media platforms, now would be a good time to do so. Facebook, Twitter, Google+, Instagram, Pinterest, etc. are all great places for real estate agents to promote properties and interact with potential buyers. Of these platforms, Facebook and Instagram seem to be the most popular. Create a Facebook page to engage with your community regarding both business (your listings) and local events. Not only will you be spreading the word regarding your business, but you’ll be establishing yourself as a community-minded individual as well. Instagram is a great platform for lead generation. 89% of potential home buyers find photos to be very useful, so get on with the ‘gramming!
2. Craft a professional website.
Once you’ve established a presence on social media it’s time to create a professional real estate website. Things to keep in mind here are functionality, aesthetics, and quality of content. You’ll want to take great care in this to ensure that your visitors turn into repeat visitors. Create a space that encourages people to come back for the latest properties and real estate news. Connect your website to your social media accounts and adding social sharing to property pages to allow your potential buyers to share properties with their connections. Key things to avoid are pop-ups and slow loading pages. Nothing drives potential visitors away than being bombarded with pop-ups and pages that don’t load.
3. Make it mobile friendly.
To make your website even more user-friendly and successful, optimize it for mobile use. In a recent study, 57% of users say they won’t recommend a business with a poorly designed mobile site. You don’t want to lose out on potential clients because your website isn’t mobile friendly! Thankfully, technology makes it really easy to fix this problem. Depending on your website hosting service, this may even be a built-in tool. WordPress offers plugins to help optimize your design for mobile use.
4. Consider starting a blog.
Buying a home can be an overwhelming experience for a first time home buyer. Include a blog on your website with helpful posts. Blog posts such as “everything to expect when buying your first home,” or something similar, can boost your value. Having informational content that answers questions your target market may have will instantly grow your audience. If you establish yourself as a knowledgeable professional, more and more people will come to you for information.
5. Become an expert in your niche.
Being an expert automatically increases your authority. Use your expertise to build your blog content by sharing useful content. Do your research and publish factual and informative information that your audience will find useful. Try not to publish just to publish though.
6. Use professional real estate photography.
Photos are essential when it comes to your real estate marketing efforts. People want to see photos of potential properties before spending a lot of time and effort looking into a place. In the case of real estate, people will absolutely judge a book by its cover, so you want to ensure the images are appealing and eye-catching, capturing the quality of the property. Hiring a professional photographer with the right equipment, such as wide-angle lenses, will certainly come in handy for this aspect.
7. Utilize videography.
I can’t stress enough the importance of video marketing. Offering viewers a video walkthrough of a property offers potential buyers an even more realistic representation of it. In this case, you could easily produce this yourself with a high-quality smartphone camera or drone if you happen to have one.
Similar to videos, 3D Matterport Scans are also an effective way to provide potential clients with a virtual view of a property. The Matterport 3D Camera uses a system that will stitch together three-dimensional views of an entire property that people can “fly-through.” According to the NAR survey, 50% of potential buyers found virtual tours very useful. Visuals are key to building your brand as a real estate agent. Appeal to both buyers and sellers by successfully showing homes.
8. Implement email marketing campaigns
Email marketing is still a thing for a reason– it’s great for building client relationships. Gather contact information to build your list by posting sign-in sheets at open houses, using your website lead capture page and links from social media encouraging users to sign up. Do this regularly to ensure you don’t let your email marketing strategy fall to the wayside.
Once you’ve gathered your list make sure you edit it regularly. Have someone on there that never opens your emails? You can either remove them immediately or send a follow-up email asking if they’d like to remain on the list.
9. Don’t forget! Snail mail isn’t dead.
Yes, the internet is crucial to your success with online marketing, but don’t let that distract you from the classic marketing methods. Consider sending postcards to qualified leads and potential buyers in the locations that you are actively working in. As great as digital content marketing is, and how easy it is to send an email, a physical printed product, such as a postcard or greeting card is more memorable and personal. Your options are endless when it comes to real estate postcards. Keep your contacts informed by sending out just listed postcards or just sold postcards.
Real estate postcard ideas
Just listed postcard
A real estate business card serves as a great reminder to your customers, and potential customers, of your relationship. Staying in touch and fostering relationships with your real estate clients will up the likelihood that they will recommend you in the future. Maybe they even have one your stunning business cards to pass along as well.
Business card design tips: make sure to include any relevant contact information to make it easy for people to get in touch!
It doesn’t stop there though. Consider posting branded content such as door hangers or yard signs to advertise your services on location. If people like what they see, they may reach out to you for future services.
Real estate brochure
Let Printi help!
Business Card Resources
Not sure which card is right for you? Order a Business Card Sample Pack
Business Card Design Templates (3.5″ x 2″): Standard | Rounded
Instructions on How to Create a Correct File for Specialty Business Cards:
Metallic Foil Business Cards | Spot UV Business Cards
Find the right stationery with a Small Format Sample Pack
Vertical Templates: 8.5 in x 11 in | 7 in x 10 in | 5.5 in x 8.5 in
Horizontal Templates: 11 in x 8.5 in | 10 in x 7 in | 8.5 in x 5.5 in
Instructions on How to Create a Correct File for Postcards
Design Templates: 4.25 in x 5.5 in | 4 in x 6 in | 4 in x 9 in | 5.5 in x 8.5 in | 5 in x 7 in | 6 in x 6 in | 6 in x 9 in | 6 in x 11 in
Let us know your favorite real estate marketing strategies in the comments below!